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SAMSUNG
SAMSUNG PRISM PROJECT
Client
SAMSUNG ELECTRONIC
Year
2019
Location
SEOUL, KOREA
Category
BRAND MARKETING
In 2019, Samsung Electronics’ new vision for the home appliance business is
'Project PRISM' and The first new
'BESPOKE' refrigerator together with famous domestic and foreign music artists
It is a marketing conducted that reflects the tastes and experiences of consumers. The era of customized home appliances
It is a project to take the home appliance business one step further.
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